So I was looking for some information on BalMar today, when I stumbled upon this site. http://www.sortuv.com Most of the funding information and press releases are from '09 but this is the first I've heard of it.
I think the summary tells all for it. This search engine that “make[s] it possible to discover information that is difficult to describe. Words like cool, modern, hip, romantic, retro and timeless mean different things to different people. So until computers can read your mind, Keywords don't always work. With Sortuv technologies you discover places, events, products, people, ideas and experiences that matter to you by comparing and connecting them to things you already know and like.”
Basically from what I can tell, it is like a Pandora for places around town.
Check out some screen shots and particularly the graphical interface that shows you how different places are related.
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